An embodied interaction framework for facilitating audience experience with ambient media

L. Tan, Ka Nin Chow

Research output: Chapter in book / Conference proceedingConference article published in proceeding or bookAcademic researchpeer-review

5 Citations (Scopus)


As traditional media have been increasingly losing effectiveness in delivering advertising message, ambient media, deemed as an alternative advertising form, can be designed to facilitate engaging audience experience and minimize advertising avoidance. Much attention has been paid to studying new ways for enhancing the creativity of visual forms or evaluation of creativity, but little work has been done to consider embodied interaction as a resource informing design creativity. This paper aims to explore how embodied thinking can open up possibilities for target audience making novel metaphorical meaning. Based on the theoretical framework, three case analyses indicate that bodily engagement triggered by the affordances of ambient media can facilitate multi-level audience experience and metaphorical meaning making.
Original languageEnglish
Title of host publication4th International Conference on Design Creativity, ICDC 2016
PublisherThe Design Society
ISBN (Electronic)9781904670827
Publication statusPublished - 1 Jan 2016
Event4th International Conference on Design Creativity, ICDC 2016 - Atlanta, United States
Duration: 2 Nov 20164 Nov 2016


Conference4th International Conference on Design Creativity, ICDC 2016
Country/TerritoryUnited States


  • Ambient media
  • Design creativity
  • Embodied interaction

ASJC Scopus subject areas

  • Computer Vision and Pattern Recognition
  • Computer Science Applications

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