An application of the social psychological model of tourism motivation

Kara Wolfe, Cathy Hui-chun Hsu

Research output: Journal article publicationJournal articleAcademic researchpeer-review

24 Citations (Scopus)


The purpose of this study was to empirically test Iso-Ahola's (1982) Social Psychological Model of Tourism Motivation (SPMTM). The model is more commonly known as the seeking-escaping theory. Data were collected through a mail survey with 286 respondents and a 31.1% response rate. Factor analysis of the motivation items resulted in a six factor solution. The factors fit into the seeking and escaping dimensions of the SPMTM, thus confirming the model. Motivational factors were compared between Non-Caucasians and Caucasians. Significant differences between the two groups provided support for the subcultural hypothesis, which attributes differences in leisure preferences to differences in norms and values based on racial and ethnic groups.
Original languageEnglish
Pages (from-to)29-47
Number of pages19
JournalInternational Journal of Hospitality and Tourism Administration
Issue number1
Publication statusPublished - 8 Jul 2004


  • Escaping
  • Seeking
  • Subcultural hypothesis
  • Tourism motivation

ASJC Scopus subject areas

  • Tourism, Leisure and Hospitality Management


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