An application of the capability maturity model for evaluating attraction websites in Mainland China

Lina Zhong, Yiu Chung Leung, Chun Hung Roberts Law, Bihu Wu, Jun Shao

Research output: Journal article publicationJournal articleAcademic researchpeer-review

12 Citations (Scopus)


This paper extends the applicability of the Capability Maturity Model to attraction website evaluation. Based on input by 120 respondents from four groups, including tourists, tourism academics, attraction managers, and IT professionals in Mainland China, an attraction website maturity model (AWMM) with six key performance areas and 48 key criteria was developed. To validate the applicability of the model, the AWMM was used to evaluate 357 websites of 4A-level attractions in Mainland China. Empirical findings revealed that the development of the China's attraction websites was at an infancy stage, while eCommerce in China has been adopted rapidly. Major improvements are required in relation to the interaction and commerce functions of these websites. Implications of the results of such improvements, as well as future research, are discussed.
Original languageEnglish
Pages (from-to)429-440
Number of pages12
JournalInternational Journal of Tourism Research
Issue number5
Publication statusPublished - 1 Jan 2014


  • Attraction websites
  • Capability maturity model
  • China
  • Website evaluation

ASJC Scopus subject areas

  • Geography, Planning and Development
  • Transportation
  • Tourism, Leisure and Hospitality Management
  • Nature and Landscape Conservation

Cite this