An analysis on human personality and hotel web design : a Kohonen network approach

R. Leung; J. Rong; G. Li; Chun Hung Roberts Law

doi:10.1007/978-3-7091-0503-0_46

An analysis on human personality and hotel web design : a Kohonen network approach

R. Leung, J. Rong, G. Li, Chun Hung Roberts Law

Research output: Chapter in book / Conference proceeding › Conference article published in proceeding or book › Academic research

Abstract

Having an eye catching and attractive website could help hotels to compete in the vigorous online market. This study attempts to examine the relationship between human personality and the web design preferences. Kohonen Networks were adopted to cluster people with similar personality characteristics and identify their differences on web design preferences. Empirical results indicated people with similar personality traits have similar design preferences. For example, to attract those who got high scores in agreeableness, conscientiousness and openness but low score in neuroticism, a web page should start with a language selection page with introductory movie, one large image on the web page showing hotel interior design with hotel guest in the photo, and with background music.

Original language	English
Title of host publication	Information and communication technologies in tourism 2011 : proceedings of the International Conference in Innsbruck, Austria, January 26-28, 2011
Publisher	Springer
Pages	573-585
Number of pages	13
ISBN (Electronic)	9783709105030
ISBN (Print)	9783709105023
DOIs	https://doi.org/10.1007/978-3-7091-0503-0_46
Publication status	Published - 2011
Event	International Conference on Information and Communication Technologies in Tourism - Duration: 1 Jan 2011 → …

Conference

Conference	International Conference on Information and Communication Technologies in Tourism
Period	1/01/11 → …

Keywords

Kohonen Networks
Big-Five Personality
Web design
Clustering
User behavior

More information

10.1007/978-3-7091-0503-0_46

Cite this

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title = "An analysis on human personality and hotel web design : a Kohonen network approach",

abstract = "Having an eye catching and attractive website could help hotels to compete in the vigorous online market. This study attempts to examine the relationship between human personality and the web design preferences. Kohonen Networks were adopted to cluster people with similar personality characteristics and identify their differences on web design preferences. Empirical results indicated people with similar personality traits have similar design preferences. For example, to attract those who got high scores in agreeableness, conscientiousness and openness but low score in neuroticism, a web page should start with a language selection page with introductory movie, one large image on the web page showing hotel interior design with hotel guest in the photo, and with background music.",

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Leung, R, Rong, J, Li, G & Law, CHR 2011, An analysis on human personality and hotel web design : a Kohonen network approach. in Information and communication technologies in tourism 2011 : proceedings of the International Conference in Innsbruck, Austria, January 26-28, 2011. Springer, pp. 573-585, International Conference on Information and Communication Technologies in Tourism, 1/01/11. https://doi.org/10.1007/978-3-7091-0503-0_46

An analysis on human personality and hotel web design : a Kohonen network approach. / Leung, R.; Rong, J.; Li, G.; Law, Chun Hung Roberts.

Information and communication technologies in tourism 2011 : proceedings of the International Conference in Innsbruck, Austria, January 26-28, 2011. Springer, 2011. p. 573-585.

Research output: Chapter in book / Conference proceeding › Conference article published in proceeding or book › Academic research

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