Despite the existence of numerous published articles on website evaluations, the present tourism literature has no prior studies that examined the topics of lowest fares and shortest durations for air-tickets that are offered by travel websites. This study reports the findings of a study that investigated the practices of five online travel agency (OTA) websites. In terms of lowest airfares and the shortest in-flight durations (hereafter known as shortest durations) in four destinations for travelers who originated from Hong Kong, empirical findings showed the regional OTA outperformed other global leaders in airfares. Likewise, a smaller scale OTA offered lowest-fare air-tickets with the shortest durations. Practical implications are offered at the end of the article.
- Online practice
- Online travel agency
ASJC Scopus subject areas
- Tourism, Leisure and Hospitality Management