An analysis of the lowest fares and shortest durations for air-tickets on travel agency websites

Chun Hung Roberts Law, Basak Denizci Guillet, Rosanna Leung

Research output: Journal article publicationJournal articleAcademic researchpeer-review

10 Citations (Scopus)


Despite the existence of numerous published articles on website evaluations, the present tourism literature has no prior studies that examined the topics of lowest fares and shortest durations for air-tickets that are offered by travel websites. This study reports the findings of a study that investigated the practices of five online travel agency (OTA) websites. In terms of lowest airfares and the shortest in-flight durations (hereafter known as shortest durations) in four destinations for travelers who originated from Hong Kong, empirical findings showed the regional OTA outperformed other global leaders in airfares. Likewise, a smaller scale OTA offered lowest-fare air-tickets with the shortest durations. Practical implications are offered at the end of the article.
Original languageEnglish
Pages (from-to)635-644
Number of pages10
JournalJournal of Travel and Tourism Marketing
Issue number6
Publication statusPublished - 24 Sep 2010


  • Airfare
  • Duration
  • Online practice
  • Online travel agency

ASJC Scopus subject areas

  • Tourism, Leisure and Hospitality Management
  • Marketing

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