An analysis of the best online rates for hotels in China

Sabrina Hui, Chun Hung Roberts Law, Qiang Ye

Research output: Journal article publicationJournal articleAcademic researchpeer-review

15 Citations (Scopus)


This study investigated the differences of the best hotel room rates offered by different online distribution channels in mainland China, one of the most promising tourism markets. The room rates of 35 hotels in Guangzhou, Shanghai, and Beijing, which represent the three largest cities in China, on four direct and indirect online channels, were analyzed. In addition to the hotels’ own websites, the websites of local, national, and regional online travel agencies were examined. Empirical findings revealed that the local travel agency websites generally offered the lowest rates for upscale and luxury hotels, while the national online travel agency offered the overall best rate for midpriced hotels. In contrast, the hotels’ own websites were one of the most expensive channels.
Original languageEnglish
Pages (from-to)829-844
Number of pages16
JournalJournal of Hospitality and Leisure Marketing
Issue number8
Publication statusPublished - 1 Jan 2009


  • China
  • Hotel
  • Internet
  • Room rate

ASJC Scopus subject areas

  • Management Information Systems
  • Tourism, Leisure and Hospitality Management
  • Marketing

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