An analysis of search engine use for travel planning

D. Fesenmaier; Z. Xiang; B. Pan; Chun Hung Roberts Law

doi:10.1007/978-3-211-99407-8_32

An analysis of search engine use for travel planning

D. Fesenmaier
, Z. Xiang
, B. Pan
, Chun Hung Roberts Law

Research output: Chapter in book / Conference proceeding › Conference article published in proceeding or book › Academic research

Abstract

Search engines have become a central part of the internet marketing strategy of tourism businesses and, as such, it is essential that destination marketing organizations have a substantial understanding of how search engines are used within the travel planning process. This study proposed a three stage framework for examining how online travellers use search engines and how aspects of the travel planning process shapes this use. A series of key relationships were examined based upon a national survey of American online travel planners. The findings provide significant insight into the role of search engines for travel planning.

Original language	English
Title of host publication	Information and communication technologies in tourism 2010 : proceedings of the International Conference in Lugano, Switzerland, February 10-12, 2010
Publisher	Springer
Pages	381-392
Number of pages	12
ISBN (Electronic)	9783211994078
ISBN (Print)	9783211994061
DOIs	https://doi.org/10.1007/978-3-211-99407-8_32
Publication status	Published - 2010
Event	International Conference on Information and Communication Technologies in Tourism - Duration: 1 Jan 2010 → …

Conference

Conference	International Conference on Information and Communication Technologies in Tourism
Period	1/01/10 → …

Keywords

Search engine marketing
Information search
Travel planning
Destination marketing

More information

10.1007/978-3-211-99407-8_32

Cite this

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title = "An analysis of search engine use for travel planning",

abstract = "Search engines have become a central part of the internet marketing strategy of tourism businesses and, as such, it is essential that destination marketing organizations have a substantial understanding of how search engines are used within the travel planning process. This study proposed a three stage framework for examining how online travellers use search engines and how aspects of the travel planning process shapes this use. A series of key relationships were examined based upon a national survey of American online travel planners. The findings provide significant insight into the role of search engines for travel planning.",

keywords = "Search engine marketing, Information search, Travel planning, Destination marketing",

author = "D. Fesenmaier and Z. Xiang and B. Pan and Law, \{Chun Hung Roberts\}",

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doi = "10.1007/978-3-211-99407-8\_32",

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isbn = "9783211994061",

pages = "381--392",

booktitle = "Information and communication technologies in tourism 2010 : proceedings of the International Conference in Lugano, Switzerland, February 10-12, 2010",

publisher = "Springer",

note = "International Conference on Information and Communication Technologies in Tourism ; Conference date: 01-01-2010",

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Fesenmaier, D, Xiang, Z, Pan, B & Law, CHR 2010, An analysis of search engine use for travel planning. in Information and communication technologies in tourism 2010 : proceedings of the International Conference in Lugano, Switzerland, February 10-12, 2010. Springer, pp. 381-392, International Conference on Information and Communication Technologies in Tourism, 1/01/10. https://doi.org/10.1007/978-3-211-99407-8_32

An analysis of search engine use for travel planning. / Fesenmaier, D.; Xiang, Z.; Pan, B. et al.
Information and communication technologies in tourism 2010 : proceedings of the International Conference in Lugano, Switzerland, February 10-12, 2010. Springer, 2010. p. 381-392.

Research output: Chapter in book / Conference proceeding › Conference article published in proceeding or book › Academic research

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N2 - Search engines have become a central part of the internet marketing strategy of tourism businesses and, as such, it is essential that destination marketing organizations have a substantial understanding of how search engines are used within the travel planning process. This study proposed a three stage framework for examining how online travellers use search engines and how aspects of the travel planning process shapes this use. A series of key relationships were examined based upon a national survey of American online travel planners. The findings provide significant insight into the role of search engines for travel planning.

AB - Search engines have become a central part of the internet marketing strategy of tourism businesses and, as such, it is essential that destination marketing organizations have a substantial understanding of how search engines are used within the travel planning process. This study proposed a three stage framework for examining how online travellers use search engines and how aspects of the travel planning process shapes this use. A series of key relationships were examined based upon a national survey of American online travel planners. The findings provide significant insight into the role of search engines for travel planning.

KW - Search engine marketing

KW - Information search

KW - Travel planning

KW - Destination marketing

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DO - 10.1007/978-3-211-99407-8_32

M3 - Conference article published in proceeding or book

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T2 - International Conference on Information and Communication Technologies in Tourism

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ER -

An analysis of search engine use for travel planning

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