An analysis of search engine use for travel planning

D. Fesenmaier, Z. Xiang, B. Pan, Chun Hung Roberts Law

Research output: Chapter in book / Conference proceedingConference article published in proceeding or bookAcademic research


Search engines have become a central part of the internet marketing strategy of tourism businesses and, as such, it is essential that destination marketing organizations have a substantial understanding of how search engines are used within the travel planning process. This study proposed a three stage framework for examining how online travellers use search engines and how aspects of the travel planning process shapes this use. A series of key relationships were examined based upon a national survey of American online travel planners. The findings provide significant insight into the role of search engines for travel planning.
Original languageEnglish
Title of host publicationInformation and communication technologies in tourism 2010 : proceedings of the International Conference in Lugano, Switzerland, February 10-12, 2010
Number of pages12
ISBN (Electronic)9783211994078
ISBN (Print)9783211994061
Publication statusPublished - 2010
EventInternational Conference on Information and Communication Technologies in Tourism -
Duration: 1 Jan 2010 → …


ConferenceInternational Conference on Information and Communication Technologies in Tourism
Period1/01/10 → …


  • Search engine marketing
  • Information search
  • Travel planning
  • Destination marketing

Cite this