An analysis of Mainland Chinese visitors' motivations to visit Hong Kong

Hanqin Qiu; Terry Lam

doi:10.1016/S0261-5177(99)00028-X

An analysis of Mainland Chinese visitors' motivations to visit Hong Kong

Hanqin Qiu, Terry Lam

Research output: Journal article publication › Journal article › Academic research › peer-review

242 Citations (Scopus)

Abstract

China has become one of the most important markets for the Hong Kong tourism industry. The importance of China outbound market to Hong Kong has drawn scholars' interests in understanding what motivates Mainland Chinese to travel overseas. A model based on push and pull factors is adopted as a conceptual framework for the study, and the results indicate that the importance of push and pull factors in motivating Chinese travelers can be different from that found in other studies. The study also suggests that there is a significant relationship between travel motivations and social demographic factors.

Original language	English
Pages (from-to)	587-594
Number of pages	8
Journal	Tourism Management
Volume	20
Issue number	5
DOIs	https://doi.org/10.1016/S0261-5177(99)00028-X
Publication status	Published - 1 Oct 1999

Keywords

China outbound travel
Demographic factors
Hong Kong
Motivation
Push and pull factors

ASJC Scopus subject areas

Development
Transportation
Tourism, Leisure and Hospitality Management
Strategy and Management

More information

10.1016/S0261-5177(99)00028-X

Cite this

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AB - China has become one of the most important markets for the Hong Kong tourism industry. The importance of China outbound market to Hong Kong has drawn scholars' interests in understanding what motivates Mainland Chinese to travel overseas. A model based on push and pull factors is adopted as a conceptual framework for the study, and the results indicate that the importance of push and pull factors in motivating Chinese travelers can be different from that found in other studies. The study also suggests that there is a significant relationship between travel motivations and social demographic factors.

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KW - Demographic factors

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KW - Motivation

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An analysis of Mainland Chinese visitors' motivations to visit Hong Kong

Abstract

Keywords

ASJC Scopus subject areas

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