Abstract
China has become one of the most important markets for the Hong Kong tourism industry. The importance of China outbound market to Hong Kong has drawn scholars' interests in understanding what motivates Mainland Chinese to travel overseas. A model based on push and pull factors is adopted as a conceptual framework for the study, and the results indicate that the importance of push and pull factors in motivating Chinese travelers can be different from that found in other studies. The study also suggests that there is a significant relationship between travel motivations and social demographic factors.
| Original language | English |
|---|---|
| Pages (from-to) | 587-594 |
| Number of pages | 8 |
| Journal | Tourism Management |
| Volume | 20 |
| Issue number | 5 |
| DOIs | |
| Publication status | Published - 1 Oct 1999 |
Keywords
- China outbound travel
- Demographic factors
- Hong Kong
- Motivation
- Push and pull factors
ASJC Scopus subject areas
- Development
- Transportation
- Tourism, Leisure and Hospitality Management
- Strategy and Management