An analysis of franchisees’ satisfaction with support provided by franchisors in foodservice industry

Ching Shu Su, Ming Chih Tsai

Research output: Journal article publicationJournal articleAcademic researchpeer-review

1 Citation (Scopus)

Abstract

Data for validation were collected by means of a questionnaire distributed to foodservice franchisees in Shanghai and Xiamen, China respectively, and analyzed through confirmatory factor analysis. The findings showed that the proposed measurement scale is applicable across the two regions with acceptable model fit indices. In addition, this study examined the differences of franchisees’ perception on support provided by franchisors in Taiwan and China. The findings in this research not only advanced scholarly understanding and theory in franchising but also provided useful insight for foodservice stakeholders seeking to expand their market by franchising in these two regions.
Original languageEnglish
Pages (from-to)468-483
Number of pages16
JournalInternational Journal of Hospitality and Tourism Administration
DOIs
Publication statusPublished - 2019

Keywords

  • China
  • foodservice
  • Franchising
  • measurement scale
  • satisfaction

ASJC Scopus subject areas

  • Tourism, Leisure and Hospitality Management

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