Abstract
This article systematically examines the market rejuvenation efforts of the tourism industry by the national tourism authorities of China from the disasters of severe snowstorms in early 2008. A content analysis is conducted of the policies issued by Chinese central tourism authorities in response to the snowstorms. The results demonstrate the comprehensiveness of the tourism market rejuvenation measures of the Chinese authorities against the snowstorms. This study makes its academic contribution in terms of its analysis of public policy change in the specific context of tourism disaster management, particularly through its discussion on the components of policy coordination and policy learning.
Original language | English |
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Pages (from-to) | 194-206 |
Number of pages | 13 |
Journal | Journal of China Tourism Research |
Volume | 8 |
Issue number | 2 |
DOIs | |
Publication status | Published - 1 Jan 2012 |
Keywords
- market rejuvenation
- policy coordination
- policy efforts
- policy learning
- Tourism disaster management
ASJC Scopus subject areas
- Cultural Studies
- Language and Linguistics
- Linguistics and Language
- Tourism, Leisure and Hospitality Management