An Airport Experience Framework from a Tourism Perspective

Walanchalee Wattanacharoensil, Markus Rolf Schuckert, Anne Graham

Research output: Journal article publicationJournal articleAcademic researchpeer-review

56 Citations (Scopus)


This study, by integrating the perspectives of sociological, psychological, and service marketing and management, all of which affect the passenger experience, proposes a theoretical framework for the creation of the airport experience in relation to tourism. This research responds to the current phenomenon in which airports are offering other types of experiences within the airport terminal, expanding the role of an airport from being a utility for transportation into a place where various and different values can be offered. This research explores the current airport experience and adds to research on airport experience by clarifying ten key components necessary for airport passenger experience propositions based on existing research, the current industry phenomena, and the empirical study. The paper also underlines those components that can enhance passenger experience in relation to tourism and highlights the role that airports contribute to a destination.
Original languageEnglish
Pages (from-to)318-340
Number of pages23
JournalTransport Reviews
Issue number3
Publication statusPublished - 3 May 2016


  • airport
  • conceptual framework
  • destination
  • experience creation
  • tourism

ASJC Scopus subject areas

  • Transportation


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