AI Orientation, Capabilities, and Business Value: Case Study

Maggie C. M. Lee, Helana Scheepers, Ariel K. H. Lui, Wai Ting Ngai

Research output: Journal article publicationJournal articleAcademic researchpeer-review

Abstract

In this study, artificial intelligence (AI) orientation, AI capabilities, as well as process-oriented dynamic capabilities (PDCs) within the realm of AI business value creation, are unpacked through multiple case studies in Hong Kong. We propose a conceptual framework suggesting that AI resources enable organizations to develop PDCs, manifesting in several abilities, thereby contributing to business value. In addition, the case study’s findings indicate that AI capabilities developed by organizations correlate with their AI orientation, which is their overall strategic direction and aspiration of employing AI technology. Apart from basic AI capabilities, AI-oriented organizations would develop advanced AI capabilities. The proposed conceptual framework and findings can guide and assist practitioners in utilizing AI resources and building AI capabilities. This study also enriches the growing body of research on AI and contributes to the limited understanding of AI capabilities in the extant literature.
Original languageEnglish
Pages (from-to)1-20
JournalJournal of Computer Information Systems
DOIs
Publication statusPublished - Nov 2024

Keywords

  • Dynamic capabilities
  • process-oriented dynamic capabilities
  • artificial intelligence capabilities
  • artificial intelligence orientation

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