Advergames for public service promotion : using digital games to deliver anti-drug abuse messages to children

P.Y. Lee; Kung Wong Lau

Advergames for public service promotion : using digital games to deliver anti-drug abuse messages to children

P.Y. Lee
, Kung Wong Lau

The Hong Kong Polytechnic University

Research output: Unpublished conference presentation (presented paper, abstract, poster) › Conference presentation (not published in journal/proceeding/book) › Academic research › peer-review

Original language	English
Publication status	Published - 2014
Event	International Conferences on Research in Advertising [ICORIA] - Duration: 1 Jan 2014 → …

Conference

Conference	International Conferences on Research in Advertising [ICORIA]
Period	1/01/14 → …

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

SDG 3 Good Health and Well-being

Cite this

Advergames for public service promotion : using digital games to deliver anti-drug abuse messages to children. / Lee, P.Y.; Lau, Kung Wong.
2014. Paper presented at International Conferences on Research in Advertising [ICORIA].

Research output: Unpublished conference presentation (presented paper, abstract, poster) › Conference presentation (not published in journal/proceeding/book) › Academic research › peer-review