Advergames for public service promotion : using digital games to deliver anti-drug abuse messages to children

P.Y. Lee, Kung Wong Lau

Research output: Unpublished conference presentation (presented paper, abstract, poster)Conference presentation (not published in journal/proceeding/book)Academic researchpeer-review

Original languageEnglish
Publication statusPublished - 2014
EventInternational Conferences on Research in Advertising [ICORIA] -
Duration: 1 Jan 2014 → …


ConferenceInternational Conferences on Research in Advertising [ICORIA]
Period1/01/14 → …

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