@inproceedings{dcf32edb8da242b9a82edc0aec400c9c,
title = "{"}Aducating{"} Consumers in the Digital Age? A Meta-Analysis on Studying Consumer Learning Process in an Interactive Game-based Platform",
author = "Lee, {Pui Yuen} and Lau, {Kung Wong}",
year = "2017",
month = jun,
day = "29",
language = "English",
booktitle = "Proceedings of The 16th International Conference on Research in Advertising(ICORIA)",
note = "The 16th International Conference on Research in Advertising(ICORIA) ; Conference date: 29-06-2017 Through 01-07-2017",
}