Adopting web 2.0 technologies on chain and independent hotel websites : a case study of hotels in Hong Kong

D. Leung; H.A. Lee; Chun Hung Roberts Law

doi:10.1007/978-3-7091-0503-0_19

Adopting web 2.0 technologies on chain and independent hotel websites : a case study of hotels in Hong Kong

D. Leung, H.A. Lee, Chun Hung Roberts Law

Research output: Chapter in book / Conference proceeding › Conference article published in proceeding or book › Academic research

Abstract

With the unprecedented ability to empower travellers in producing and consuming travel information, Web 2.0 is fundamentally changing the way of traveller’s information search behaviour and affecting subsequent decision making. As such, many researchers asserted that more hotel companies have integrated the technology into their websites to enhance customers’ travel information searching experience. However, no prior studies were conducted on this phenomenon in the hotel context. This study purposes to explore Web 2.0 technology adoption among Hong Kong hotels. The factors influencing the adoption of Web 2.0 technologies are also identified and discussed. A content analysis of hotel websites and interviews with the hotel managers identified the difference in adoption rate between chain and independent hotels. The discrepancy is mainly attributed to the top managements’ perceived benefit of Web 2.0.

Original language	English
Title of host publication	Information and communication technologies in tourism 2011 : proceedings of the International Conference in Innsbruck, Austria, January 26-28, 2011
Publisher	Springer
Pages	229-240
Number of pages	12
ISBN (Electronic)	9783709105030
ISBN (Print)	9783709105023
DOIs	https://doi.org/10.1007/978-3-7091-0503-0_19
Publication status	Published - 2011
Event	International Conference on Information and Communication Technologies in Tourism - Duration: 1 Jan 2011 → …

Conference

Conference	International Conference on Information and Communication Technologies in Tourism
Period	1/01/11 → …

Keywords

Web 2.0
Technology adoption
Brand affiliation
Hotel websites
Hong Kong

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10.1007/978-3-7091-0503-0_19

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Leung, D., Lee, H. A., & Law, C. H. R. (2011). Adopting web 2.0 technologies on chain and independent hotel websites : a case study of hotels in Hong Kong. In Information and communication technologies in tourism 2011 : proceedings of the International Conference in Innsbruck, Austria, January 26-28, 2011 (pp. 229-240). Springer. https://doi.org/10.1007/978-3-7091-0503-0_19

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Leung, D, Lee, HA & Law, CHR 2011, Adopting web 2.0 technologies on chain and independent hotel websites : a case study of hotels in Hong Kong. in Information and communication technologies in tourism 2011 : proceedings of the International Conference in Innsbruck, Austria, January 26-28, 2011. Springer, pp. 229-240, International Conference on Information and Communication Technologies in Tourism, 1/01/11. https://doi.org/10.1007/978-3-7091-0503-0_19

Adopting web 2.0 technologies on chain and independent hotel websites : a case study of hotels in Hong Kong. / Leung, D.; Lee, H.A.; Law, Chun Hung Roberts.
Information and communication technologies in tourism 2011 : proceedings of the International Conference in Innsbruck, Austria, January 26-28, 2011. Springer, 2011. p. 229-240.

Research output: Chapter in book / Conference proceeding › Conference article published in proceeding or book › Academic research

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AB - With the unprecedented ability to empower travellers in producing and consuming travel information, Web 2.0 is fundamentally changing the way of traveller’s information search behaviour and affecting subsequent decision making. As such, many researchers asserted that more hotel companies have integrated the technology into their websites to enhance customers’ travel information searching experience. However, no prior studies were conducted on this phenomenon in the hotel context. This study purposes to explore Web 2.0 technology adoption among Hong Kong hotels. The factors influencing the adoption of Web 2.0 technologies are also identified and discussed. A content analysis of hotel websites and interviews with the hotel managers identified the difference in adoption rate between chain and independent hotels. The discrepancy is mainly attributed to the top managements’ perceived benefit of Web 2.0.

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Adopting web 2.0 technologies on chain and independent hotel websites : a case study of hotels in Hong Kong

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