Adopting social media influencers in boutique hotel marketing: A case study

Norman Au; Hyejo Hailey Shin

doi:10.34190/ictr.8.1.3407

Adopting social media influencers in boutique hotel marketing: A case study

Research output: Chapter in book / Conference proceeding › Conference article published in proceeding or book › Academic research › peer-review

Abstract

Opinions posted by popular social media influencers (SMI) impose significant influences on brand equity and subsequent purchases. From the in-depth interview with Hotel A, the current practises between the hotel and SMI were explored. It provides a useful background for developing effective instruments for the next stage of study.

Original language	English
Title of host publication	Proceedings of the 8th International Conference on Tourism Research, ICTR 2025
Editors	Minna Tunkkari-Eskelinen
Pages	429-431
Number of pages	3
Volume	8(1)
ISBN (Electronic)	9781917204354
DOIs	https://doi.org/10.34190/ictr.8.1.3407
Publication status	Published - Apr 2025
Event	8th International Conference on Tourism Research - Jyväskylä, Finland Duration: 24 Apr 2025 → 25 Apr 2025

Publication series

Name	Proceedings of the International Conference on Tourism Research
ISSN (Electronic)	2516-3612

Conference

Conference	8th International Conference on Tourism Research
Country/Territory	Finland
City	Jyväskylä
Period	24/04/25 → 25/04/25

Keywords

Boutique hotel
Hong Kong
Hotel marketing
Social media influencer

ASJC Scopus subject areas

Geography, Planning and Development
Cultural Studies
Social Sciences (miscellaneous)
Tourism, Leisure and Hospitality Management
Management, Monitoring, Policy and Law

More information

10.34190/ictr.8.1.3407

Cite this

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title = "Adopting social media influencers in boutique hotel marketing: A case study",

abstract = "Opinions posted by popular social media influencers (SMI) impose significant influences on brand equity and subsequent purchases. From the in-depth interview with Hotel A, the current practises between the hotel and SMI were explored. It provides a useful background for developing effective instruments for the next stage of study.",

keywords = "Boutique hotel, Hong Kong, Hotel marketing, Social media influencer",

author = "Norman Au and Shin, \{Hyejo Hailey\}",

year = "2025",

month = apr,

doi = "10.34190/ictr.8.1.3407",

language = "English",

volume = "8(1)",

series = "Proceedings of the International Conference on Tourism Research",

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}

Au, N & Shin, HH 2025, Adopting social media influencers in boutique hotel marketing: A case study. in M Tunkkari-Eskelinen (ed.), Proceedings of the 8th International Conference on Tourism Research, ICTR 2025. vol. 8(1), Proceedings of the International Conference on Tourism Research, pp. 429-431, 8th International Conference on Tourism Research, Jyväskylä, Finland, 24/04/25. https://doi.org/10.34190/ictr.8.1.3407

Adopting social media influencers in boutique hotel marketing: A case study. / Au, Norman ; Shin, Hyejo Hailey.
Proceedings of the 8th International Conference on Tourism Research, ICTR 2025. ed. / Minna Tunkkari-Eskelinen. Vol. 8(1) 2025. p. 429-431 (Proceedings of the International Conference on Tourism Research).

Research output: Chapter in book / Conference proceeding › Conference article published in proceeding or book › Academic research › peer-review

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AU - Au, Norman

AU - Shin, Hyejo Hailey

PY - 2025/4

Y1 - 2025/4

N2 - Opinions posted by popular social media influencers (SMI) impose significant influences on brand equity and subsequent purchases. From the in-depth interview with Hotel A, the current practises between the hotel and SMI were explored. It provides a useful background for developing effective instruments for the next stage of study.

AB - Opinions posted by popular social media influencers (SMI) impose significant influences on brand equity and subsequent purchases. From the in-depth interview with Hotel A, the current practises between the hotel and SMI were explored. It provides a useful background for developing effective instruments for the next stage of study.

KW - Boutique hotel

KW - Hong Kong

KW - Hotel marketing

KW - Social media influencer

UR - https://www.scopus.com/pages/publications/105008190480

U2 - 10.34190/ictr.8.1.3407

DO - 10.34190/ictr.8.1.3407

M3 - Conference article published in proceeding or book

VL - 8(1)

T3 - Proceedings of the International Conference on Tourism Research

SP - 429

EP - 431

BT - Proceedings of the 8th International Conference on Tourism Research, ICTR 2025

A2 - Tunkkari-Eskelinen, Minna

T2 - 8th International Conference on Tourism Research

Y2 - 24 April 2025 through 25 April 2025

ER -

Adopting social media influencers in boutique hotel marketing: A case study

Abstract

Publication series

Conference

Keywords

ASJC Scopus subject areas

More information

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