Adopting a marketing approach to achieve sustainable cultural tourism

Robert Douglas McKercher

Adopting a marketing approach to achieve sustainable cultural tourism

Robert Douglas McKercher

Research output: Unpublished conference presentation (presented paper, abstract, poster) › Conference presentation (not published in journal/proceeding/book) › Academic research › peer-review

Original language	English
Pages	19-31
Number of pages	13
Publication status	Published - 2002
Event	International Tourism Symposium and Conference - Duration: 1 Jan 2002 → …

Conference

Conference	International Tourism Symposium and Conference
Period	1/01/02 → …

Cite this

Adopting a marketing approach to achieve sustainable cultural tourism. / McKercher, Robert Douglas.
2002. 19-31 Paper presented at International Tourism Symposium and Conference.

Research output: Unpublished conference presentation (presented paper, abstract, poster) › Conference presentation (not published in journal/proceeding/book) › Academic research › peer-review