Adopting a marketing approach to achieve sustainable cultural tourism

Robert Douglas McKercher

Research output: Unpublished conference presentation (presented paper, abstract, poster)Conference presentation (not published in journal/proceeding/book)Academic researchpeer-review

Original languageEnglish
Number of pages13
Publication statusPublished - 2002
EventInternational Tourism Symposium and Conference -
Duration: 1 Jan 2002 → …


ConferenceInternational Tourism Symposium and Conference
Period1/01/02 → …

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