Adaptive strategies to technological change : understanding travellers using the internet for trip planning

Z. Xiang, Dan Wang, D. Fesenmaier

Research output: Chapter in book / Conference proceedingConference article published in proceeding or bookAcademic research

3 Citations (Scopus)


With recent developments in technology including social media and mobile computing, the Internet offers many tools for today’s travellers. Based upon a large six year study of American travellers’ use of the Internet, this study identifies the strategies travellers develop in response to the complex technological environment over a period of time. The results show that American travellers have adopted six distinct strategies in terms of their behavioural responses to the use of the Internet for travel planning. These strategies are relatively stable and can be described by a relatively limited number of information sources and channels. This study advances our understanding of the impact of ICT on travel behaviour and offers insights for the development of new communication strategies for tourism businesses.
Original languageEnglish
Title of host publicationInformation and Communication Technologies in Tourism 2014 : Proceedings of the International Conference in Dublin, Ireland, January 21
Number of pages13
ISBN (Electronic)9783319039732
ISBN (Print)9783319039725
Publication statusPublished - 2014
EventInternational Federation for Information Technology and Travel & Tourism (IFITT). ENTER Conference -
Duration: 1 Jan 2014 → …


ConferenceInternational Federation for Information Technology and Travel & Tourism (IFITT). ENTER Conference
Period1/01/14 → …


  • Internet
  • Travel planning
  • Adoption
  • Media repertoire
  • User profiling

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