Adapting to the Internet: Trends in Travelers’ Use of the Web for Trip Planning

Zheng Xiang, Dan Wang, Joseph T. O’Leary, Daniel R. Fesenmaier

Research output: Journal article publicationJournal articleAcademic researchpeer-review

167 Citations (Scopus)


The influence of the Internet on our social and economic life is well documented. However, few studies have been conducted to assess how travelers have adapted to the Internet over time. Using a series of national surveys conducted over the past 6 years (2007–2012), this study describes important changes taking place in the use of the Internet by American travelers. The results point to a number of key trends in travelers’ use of the Internet and suggest that there is a growing “bifurcation” between traditional online travelers, that is, those who use the Internet for standard travel products and those who are beginning to adopt alternative channels and products in search of deeper and more authentic experiences. This article discusses several important implications of these trends for both research and practice.
Original languageEnglish
Pages (from-to)511-527
Number of pages17
JournalJournal of Travel Research
Issue number4
Publication statusPublished - 8 Jul 2015


  • information technology
  • Internet
  • trends
  • trip planning
  • virtuous cycle

ASJC Scopus subject areas

  • Geography, Planning and Development
  • Transportation
  • Tourism, Leisure and Hospitality Management

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