This work enhances the machine-to-human communication between electronic toll collection (ETC) systems and drivers by providing an AM broadcast service to deployed ETC systems. This study is the first to show that ultra-high radio frequency identification signals can be received by an AM radio receiver due to the presence of the nonlinearity effect in the AM receiver. Such a phenomenon allows the development of a previously infeasible cross-technology and cross-frequency communication, called Tagcaster, which converts an ETC reader to an AM station for broadcasting short messages (e.g., charged- fees and traffic forecast) to drivers at tollbooths. The key innovation in this work is the engineering of Tagcaster over off-the-shelf ETC systems using shadow carrier and baseband whitening without the need for hardware nor firmware changes. This feature allows zero-cost rapid deployment in existing ETC infrastructure. Two prototypes of Tagcaster are designed, implemented and evaluated over four general and five vehicle-mounted AM receivers (e.g., Toyota, Audi, and Jetta). Experiments reveal that Tagcaster can provide good-quality (PESQ> 2) and stable AM broadcasting service with a @30 m coverage range. Tagcaster remarkably improves user experience at ETC stations and two- thirds volunteer drivers rate it with a score of 4+ out of 5.