Abstract
China's travel agent industry started becoming a service industry after China opened its doors to the outside world in 1978. During the process of economic reform and marketization, the industry has become much more mature than 25 years ago. With China's accession to World Tourism Organization, the travel service industry will open its market for competition between foreign travel agents and the ones in China. Through studying and investigating the developing history and the current operating condition of the travel agents, this paper analyzes opportunities and challenges facing China's travel agents upon China's accession to the World Trade Organization.
Original language | English |
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Pages (from-to) | 369-372 |
Number of pages | 4 |
Journal | International Journal of Contemporary Hospitality Management |
Volume | 16 |
Issue number | 6 |
DOIs | |
Publication status | Published - 1 Oct 2004 |
Keywords
- China
- Free markets
- Service industries
- Small enterprises
- Travel
ASJC Scopus subject areas
- Tourism, Leisure and Hospitality Management