Acceptance of social network web sites: The effects of social influence

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This study has proposed and empirically tested a social network (SN) Web site acceptance model that incorporates social influence, social motives and technology acceptance factors. The three processes of social influence: compliance, identification and internalization are used to explain the causal antecedents of social motives, technology acceptance factors and intention. An online survey generates 274 usable responses. The results indicate that social influence has positive effects on intention, social motives, and perceived usefulness and enjoyment through compliance, identification and internalization respectively. The two social motives: sociability and status play a significant role in the proposed model.
Original languageEnglish
Pages (from-to)1-10
Number of pages10
JournalProceedings of the International Conference on Electronic Business (ICEB)
Publication statusPublished - 1 Dec 2010
Event10th International Conference on Electronic Business - Service-Oriented E-Business, ICEB 2010 - Shanghai, China
Duration: 1 Dec 20104 Dec 2010

ASJC Scopus subject areas

  • Business, Management and Accounting(all)
  • Computer Science(all)

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