A theory-driven framework for consumers to adopt M-commerce devices

Wing Sing Cho, Humphry Hung, Y. H. Wong

Research output: Chapter in book / Conference proceedingConference article published in proceeding or bookAcademic researchpeer-review


M-commerce (mobile commerce) is the buying and selling of goods and services through wireless handheld electronic devices such as portable personal computers, mobile phones and personal digital assistants. This paper proposes a theory-driven examination of the adoption of M-commerce devices (MCD) by consumers in their on-line purchase processes. By integrating the concepts of the options model with the major ideas of the technology acceptance model (TAM), we identify four M's (merits, maturity, maneuverability and mentality) as the influencing factors of the adoption of MCD. Based on the generic attributes of mcommerce, we further identify two M's, matching and mobility, as the antecedents of these influencing factors. We then propose a conceptual model of the adoption of MCD by consumers. Because of the ubiquitous nature of m-commerce, the proposed framework would have universal implications and would make significant contributions to a more in-depth understanding of the spread and acceptability of m-commerce.
Original languageEnglish
Title of host publicationICE-B 2008 - Proceedings of the International Conference on e-Business
Number of pages6
Publication statusPublished - 1 Dec 2008
EventInternational Conference on e-Business, ICE-B 2008 - Porto, Portugal
Duration: 26 Jul 200829 Jul 2008


ConferenceInternational Conference on e-Business, ICE-B 2008


  • Mobile commerce

ASJC Scopus subject areas

  • Management of Technology and Innovation
  • Marketing


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