The fashion and textiles industry in Hong Kong is going through a rapid transformation period from production to design servicing. By investigating the design theory and design process of Hong Kong fashion designers, this study aimed to find out how they reacted to this phenomenon. A quantitative research method was adopted in this study. A questionnaire survey with factor analysis and the principal components method of SPSS was carried out to investigate the design theory of Hong Kong fashion designers. The results of this study indicated the definition of good fashion design in which 'design qualities', 'market value' and 'brand image' were the three most important attributes, dominating in the design theories of Hong Kong fashion designers when creating new fashion.
- Design theory
- Hong Kong fashion
- Quantitative research
ASJC Scopus subject areas
- Arts and Humanities (miscellaneous)
- Computer Graphics and Computer-Aided Design