A theoretic framework of factors influencing fashion design in Hong Kong

Andrew I. Tam, Sau Chuen Joe Au, Gail Taylor

Research output: Journal article publicationJournal articleAcademic researchpeer-review

4 Citations (Scopus)

Abstract

The fashion and textiles industry in Hong Kong is going through a rapid transformation period from production to design servicing. By investigating the design theory and design process of Hong Kong fashion designers, this study aimed to find out how they reacted to this phenomenon. A quantitative research method was adopted in this study. A questionnaire survey with factor analysis and the principal components method of SPSS was carried out to investigate the design theory of Hong Kong fashion designers. The results of this study indicated the definition of good fashion design in which 'design qualities', 'market value' and 'brand image' were the three most important attributes, dominating in the design theories of Hong Kong fashion designers when creating new fashion.
Original languageEnglish
Pages (from-to)183-202
Number of pages20
JournalDesign Journal
Volume11
Issue number2
DOIs
Publication statusPublished - 1 Sep 2008

Keywords

  • Design theory
  • Hong Kong fashion
  • Quantitative research

ASJC Scopus subject areas

  • Arts and Humanities (miscellaneous)
  • Computer Graphics and Computer-Aided Design

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