A study on the influence of eWOM using content analysis: how do comments on value for money, product sophistication and experiential feeling affect our choices?

Wing Sing Cho, Alpha Chan

Research output: Journal article publicationJournal articleAcademic researchpeer-review

10 Citations (Scopus)

Fingerprint

Dive into the research topics of 'A study on the influence of eWOM using content analysis: how do comments on value for money, product sophistication and experiential feeling affect our choices?'. Together they form a unique fingerprint.

Keyphrases

Social Sciences

Economics, Econometrics and Finance

Agricultural and Biological Sciences