A study on the impact of the customers' perception of hotel loyalty programs on their relationship quality with hotel brand

Sau Yee Ada Lo

A study on the impact of the customers' perception of hotel loyalty programs on their relationship quality with hotel brand

Research output: Unpublished conference presentation (presented paper, abstract, poster) › Conference presentation (not published in journal/proceeding/book) › Academic research › peer-review

Original language	English
Publication status	Published - 2012
Event	Tourism Sciences Society of Korea International Tourism Conference - Duration: 1 Jan 2012 → …

Conference

Conference	Tourism Sciences Society of Korea International Tourism Conference
Period	1/01/12 → …

Cite this

@conference{a6260163f0914ff4bd7dda94ba230dcf,

title = "A study on the impact of the customers' perception of hotel loyalty programs on their relationship quality with hotel brand",

author = "Lo, \{Sau Yee Ada\}",

year = "2012",

language = "English",

note = "Tourism Sciences Society of Korea International Tourism Conference ; Conference date: 01-01-2012",

}

A study on the impact of the customers' perception of hotel loyalty programs on their relationship quality with hotel brand. / Lo, Sau Yee Ada.
2012. Paper presented at Tourism Sciences Society of Korea International Tourism Conference.

Research output: Unpublished conference presentation (presented paper, abstract, poster) › Conference presentation (not published in journal/proceeding/book) › Academic research › peer-review