A study of the perfect suit for young men in hong kong in terms of aesthetics, comfort and functionality

Travis W. Li, Sau Chuen Joe Au, Raymond W. Au

Research output: Journal article publicationJournal articleAcademic researchpeer-review

6 Citations (Scopus)

Abstract

The suit is standard formal menswear traditionally; almost all businessmen wear suits to work every day. In Hong Kong, some retail shops only offer a list of similar suit styles to customers. However, the suit designs currently available might not be able to cope with the needs of young male customers. Young men in Hong Kong seek out styles that look good and they have their own preferences on suit design, which might be different from other age groups; hence, there is a strong market niche for this age group. The aim of this research was to understand the needs of young men aged from eighteen to thirty-two with regard to a perfect menswear suit and recommend a desirable suit design for them. Forty-seven young men and twenty-seven young women were invited to complete the questionnaire relating to the issues of creating a perfect suit for young men in Hong Kong in terms of aesthetics, comfort and functionality, and ten male respondents from the questionnaire survey were invited to the wearing trials. Finally, a menswear suit was designed according to the findings of the questionnaire survey and wearing trials.
Original languageEnglish
Pages (from-to)265-290
Number of pages26
JournalDesign Journal
Volume13
Issue number3
DOIs
Publication statusPublished - 1 Nov 2010

Keywords

  • Aesthetics
  • Fitting
  • Functionality
  • Hong kong
  • Menswear
  • Suit

ASJC Scopus subject areas

  • Arts and Humanities (miscellaneous)
  • Computer Graphics and Computer-Aided Design

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