A study of KOL effectiveness on brand image of skincare products

Wing Sing Cho, Liping Xiong, Mo Yin Kris Law, Ki Wai Lianne Lam

Research output: Journal article publicationJournal articleAcademic researchpeer-review

Original languageEnglish
JournalEnterprise Information Systems
DOIs
Publication statusAccepted/In press - Apr 2021

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