Abstract
This study investigates the impact of the features of hospitality and travel-related group-buying deals and the group-buying websites on the sales of the deals. Empirical results reveal that the number of Facebook fans of the group-buying site is the most important factor in contributing to the sales. The special offer price for the deal has an inverse relationship with the sales. The numbers of aggregation group-buying sites featuring the deal and the length of coupon redemption period also have a significantly positive relationship with sales. If the deal belongs to the category of Chinese quick service restaurant, hotel/accommodation, travel package, and spa/beauty, this will have a negative impact to the sales of the deal.
Original language | English |
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Title of host publication | Information and communication technologies in tourism 2012 : proceedings of the International Conference in Helsingborg, Sweden, January 25-27, 2012 |
Publisher | SpringerWienNewYork |
Pages | 379-390 |
Number of pages | 12 |
ISBN (Electronic) | 3709111420, 9783709111420 |
ISBN (Print) | 9783709111413 |
DOIs | |
Publication status | Published - 2012 |
Event | International Conference on Information and Communication Technologies in Tourism - Duration: 1 Jan 2012 → … |
Conference
Conference | International Conference on Information and Communication Technologies in Tourism |
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Period | 1/01/12 → … |
Keywords
- Group-buying
- Group-buying deals
- Hospitality and travel
- Online purchase
- Website