A study of hospitality and travel-related deals on Hong Kong group-buying websites

Research output: Chapter in book / Conference proceedingConference article published in proceeding or bookAcademic research

Abstract

This study investigates the impact of the features of hospitality and travel-related group-buying deals and the group-buying websites on the sales of the deals. Empirical results reveal that the number of Facebook fans of the group-buying site is the most important factor in contributing to the sales. The special offer price for the deal has an inverse relationship with the sales. The numbers of aggregation group-buying sites featuring the deal and the length of coupon redemption period also have a significantly positive relationship with sales. If the deal belongs to the category of Chinese quick service restaurant, hotel/accommodation, travel package, and spa/beauty, this will have a negative impact to the sales of the deal.
Original languageEnglish
Title of host publicationInformation and communication technologies in tourism 2012 : proceedings of the International Conference in Helsingborg, Sweden, January 25-27, 2012
PublisherSpringerWienNewYork
Pages379-390
Number of pages12
ISBN (Electronic)3709111420, 9783709111420
ISBN (Print)9783709111413
DOIs
Publication statusPublished - 2012
EventInternational Conference on Information and Communication Technologies in Tourism -
Duration: 1 Jan 2012 → …

Conference

ConferenceInternational Conference on Information and Communication Technologies in Tourism
Period1/01/12 → …

Keywords

  • Group-buying
  • Group-buying deals
  • Hospitality and travel
  • Online purchase
  • Website

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