A study of fashion brand equity on generation xers - using artificial neural networks

Wing Sun Liu; K.L. Au; Y.N. Lam

A study of fashion brand equity on generation xers - using artificial neural networks

Wing Sun Liu, K.L. Au, Y.N. Lam

The Hong Kong Polytechnic University

Research output: Chapter in book / Conference proceeding › Conference article published in proceeding or book › Academic research › peer-review

Abstract

This paper sets forth to study the equity of fashion brand names among the Generation Xers in Hong Kong. Focuses would be placed on their fashion awareness and perceived quality. Artificial Neural Networks, in view of its human architecture, is a major tool in this consumer oriented research.

Original language	English
Title of host publication	[Missing Source Name from PIRA]
Publication status	Published - 2001
Event	Asian Textile Conference [ATC] - Duration: 1 Jan 2001 → …

Conference

Conference	Asian Textile Conference [ATC]
Period	1/01/01 → …

Keywords

Brand equity
Generation xers
Artificial neural networks

Cite this

@inproceedings{871b25155fce4556b41125afbc19f63e,

title = "A study of fashion brand equity on generation xers - using artificial neural networks",

abstract = "This paper sets forth to study the equity of fashion brand names among the Generation Xers in Hong Kong. Focuses would be placed on their fashion awareness and perceived quality. Artificial Neural Networks, in view of its human architecture, is a major tool in this consumer oriented research.",

keywords = "Brand equity, Generation xers, Artificial neural networks",

author = "Liu, {Wing Sun} and K.L. Au and Y.N. Lam",

year = "2001",

language = "English",

isbn = "9623672797",

booktitle = "[Missing Source Name from PIRA]",

note = "Asian Textile Conference [ATC] ; Conference date: 01-01-2001",

}

TY - GEN

T1 - A study of fashion brand equity on generation xers - using artificial neural networks

AU - Liu, Wing Sun

AU - Au, K.L.

AU - Lam, Y.N.

PY - 2001

Y1 - 2001

N2 - This paper sets forth to study the equity of fashion brand names among the Generation Xers in Hong Kong. Focuses would be placed on their fashion awareness and perceived quality. Artificial Neural Networks, in view of its human architecture, is a major tool in this consumer oriented research.

AB - This paper sets forth to study the equity of fashion brand names among the Generation Xers in Hong Kong. Focuses would be placed on their fashion awareness and perceived quality. Artificial Neural Networks, in view of its human architecture, is a major tool in this consumer oriented research.

KW - Brand equity

KW - Generation xers

KW - Artificial neural networks

M3 - Conference article published in proceeding or book

SN - 9623672797

BT - [Missing Source Name from PIRA]

T2 - Asian Textile Conference [ATC]

Y2 - 1 January 2001

ER -

A study of fashion brand equity on generation xers - using artificial neural networks

Abstract

Conference

Keywords

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