TY - GEN
T1 - A study of customization for online business
AU - Cho, Wing Sing
AU - Lau, Candy
PY - 2013/8/5
Y1 - 2013/8/5
N2 - The ever-expanding Internet and fast-growing pace of online shopping push companies to implement online customization. Rather than customizing on the information delivery, transaction handling, and product features, companies also start to offer different specific privileges to different types of customers. In this regard, we would like to examine how these different forms of customization affect customer satisfaction.
AB - The ever-expanding Internet and fast-growing pace of online shopping push companies to implement online customization. Rather than customizing on the information delivery, transaction handling, and product features, companies also start to offer different specific privileges to different types of customers. In this regard, we would like to examine how these different forms of customization affect customer satisfaction.
UR - http://www.scopus.com/inward/record.url?scp=84880870695&partnerID=8YFLogxK
U2 - 10.1007/978-3-642-39226-9_48
DO - 10.1007/978-3-642-39226-9_48
M3 - Conference article published in proceeding or book
SN - 9783642392252
T3 - Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)
SP - 443
EP - 449
BT - Human Interface and the Management of Information
T2 - 15th International Conference on Human Interface and the Management of Information: Information and Interaction for Learning, Culture, Collaboration and Business, HCI 2013
Y2 - 21 July 2013 through 26 July 2013
ER -