The ever-expanding Internet and fast-growing pace of online shopping push companies to implement online customization. Rather than customizing on the information delivery, transaction handling, and product features, companies also start to offer different specific privileges to different types of customers. In this regard, we would like to examine how these different forms of customization affect customer satisfaction.
|Name||Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)|
|Conference||15th International Conference on Human Interface and the Management of Information: Information and Interaction for Learning, Culture, Collaboration and Business, HCI 2013|
|City||Las Vegas, NV|
|Period||21/07/13 → 26/07/13|
- Theoretical Computer Science
- Computer Science(all)