A study of customization for online business

Wing Sing Cho, Candy Lau

Research output: Chapter in book / Conference proceedingConference article published in proceeding or bookAcademic researchpeer-review

Abstract

The ever-expanding Internet and fast-growing pace of online shopping push companies to implement online customization. Rather than customizing on the information delivery, transaction handling, and product features, companies also start to offer different specific privileges to different types of customers. In this regard, we would like to examine how these different forms of customization affect customer satisfaction.
Original languageEnglish
Title of host publicationHuman Interface and the Management of Information
Subtitle of host publicationInformation and Interaction for Learning, Culture, Collaboration and Business - 15th International Conference, HCI International 2013, Proceedings
Pages443-449
Number of pages7
EditionPART 3
DOIs
Publication statusPublished - 5 Aug 2013
Event15th International Conference on Human Interface and the Management of Information: Information and Interaction for Learning, Culture, Collaboration and Business, HCI 2013 - Las Vegas, NV, United States
Duration: 21 Jul 201326 Jul 2013

Publication series

NameLecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)
NumberPART 3
Volume8018 LNCS
ISSN (Print)0302-9743
ISSN (Electronic)1611-3349

Conference

Conference15th International Conference on Human Interface and the Management of Information: Information and Interaction for Learning, Culture, Collaboration and Business, HCI 2013
Country/TerritoryUnited States
CityLas Vegas, NV
Period21/07/1326/07/13

ASJC Scopus subject areas

  • Theoretical Computer Science
  • Computer Science(all)

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