A study of Chinese and international online user perceptions of hotel websites' usefulness

S. Qi, Chun Hung Roberts Law, D. Buhalis

Research output: Chapter in book / Conference proceedingChapter in an edited book (as author)Academic research


The unprecedented growth of China’s online market renders more online Chinese users to use the Internet to search and purchase tourism related services and/or products. Hence, it is crucial to understand China’s online users and how they act as compare to international users. The aim of this research is to compare the difference in perceptions of functionality and usability between Mainland China and international online users on the usefulness of hotel websites. Empirical findings revealed that the two groups of users do not exhibit significant differences in perceptions in most of the included attributes. Additionally, many users would like to use weblog or social network to share their travel experiences. Findings of this study would be of use to readers for better understanding the Chinese online users. Industrial practitioners may consider using the recommendations to improve their websites.
Original languageEnglish
Title of host publicationInformation and communication technologies in tourism 2009 : proceedings of the international conference in Amsterdam, The Netherlands, 2009
Number of pages12
ISBN (Electronic)9783211939710
ISBN (Print)9783211939703
Publication statusPublished - 2009
EventInternational Conference on Information and Communication Technologies in Tourism -
Duration: 1 Jan 2009 → …


ConferenceInternational Conference on Information and Communication Technologies in Tourism
Period1/01/09 → …

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