A review of life cycle models by Plog and butler from a marketing perspective

Research output: Chapter in book / Conference proceeding › Chapter in an edited book (as author) › Academic research › peer-review

11 Citations (Scopus)

Original language	English
Title of host publication	Destination Marketing
Subtitle of host publication	An International Perspective
Publisher	Taylor and Francis
Pages	145-154
Number of pages	10
ISBN (Electronic)	9781317517801
ISBN (Print)	9781138941328
DOIs	https://doi.org/10.4324/9781315720050
Publication status	Published - 1 Jan 2016

ASJC Scopus subject areas

@inbook{bf5252c8a6564327b833a3d52bc31a40,

title = "A review of life cycle models by Plog and butler from a marketing perspective",

author = "Ho, \{Grace K.S.\} and McKercher, \{Robert Douglas\}",

year = "2016",

month = jan,

day = "1",

doi = "10.4324/9781315720050",

language = "English",

isbn = "9781138941328",

pages = "145--154",

booktitle = "Destination Marketing",

publisher = "Taylor and Francis",

}

TY - CHAP

T1 - A review of life cycle models by Plog and butler from a marketing perspective

AU - Ho, Grace K.S.

AU - McKercher, Robert Douglas

PY - 2016/1/1

Y1 - 2016/1/1

UR - https://www.scopus.com/pages/publications/84960339954

U2 - 10.4324/9781315720050

DO - 10.4324/9781315720050

M3 - Chapter in an edited book (as author)

SN - 9781138941328

SP - 145

EP - 154

BT - Destination Marketing

PB - Taylor and Francis

ER -