A review of life cycle models by Plog and butler from a marketing perspective

Grace K.S. Ho, Robert Douglas McKercher

Research output: Chapter in book / Conference proceeding › Chapter in an edited book (as author) › Academic research › peer-review

11 Citations (Scopus)

Original language	English
Title of host publication	Destination Marketing
Subtitle of host publication	An International Perspective
Publisher	Taylor and Francis
Pages	145-154
Number of pages	10
ISBN (Electronic)	9781317517801
ISBN (Print)	9781138941328
DOIs	https://doi.org/10.4324/9781315720050
Publication status	Published - 1 Jan 2016

ASJC Scopus subject areas

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