A review of life cycle models by Plog and butler from a marketing perspective

Grace K.S. Ho, Robert Douglas McKercher

Research output: Chapter in book / Conference proceedingChapter in an edited book (as author)Academic researchpeer-review

10 Citations (Scopus)
Original languageEnglish
Title of host publicationDestination Marketing
Subtitle of host publicationAn International Perspective
PublisherTaylor and Francis
Number of pages10
ISBN (Electronic)9781317517801
ISBN (Print)9781138941328
Publication statusPublished - 1 Jan 2016

ASJC Scopus subject areas

  • Economics, Econometrics and Finance(all)
  • General Business,Management and Accounting

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