| Original language | English |
|---|---|
| Title of host publication | Destination marketing : an international perspective |
| Publisher | Routledge |
| Pages | 145-154 |
| Number of pages | 10 |
| ISBN (Electronic) | 9781315720050 |
| ISBN (Print) | 9781138855892 |
| Publication status | Published - 2016 |
A review of life cycle models by plog & butler from a marketing perspective
- G.K.S. Ho
- , Robert Douglas McKercher
Research output: Chapter in book / Conference proceeding › Chapter in an edited book (as author) › Academic research