A review of life cycle models by plog & butler from a marketing perspective

G.K.S. Ho, Robert Douglas McKercher

Research output: Chapter in book / Conference proceedingChapter in an edited book (as author)Academic research

Original languageEnglish
Title of host publicationDestination marketing : an international perspective
Number of pages10
ISBN (Electronic)9781315720050
ISBN (Print)9781138855892
Publication statusPublished - 2016

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