A review of life cycle models by plog & butler from a marketing perspective

G.K.S. Ho, Robert Douglas McKercher

Research output: Chapter in book / Conference proceeding › Chapter in an edited book (as author) › Academic research

Original language	English
Title of host publication	Destination marketing : an international perspective
Publisher	Routledge
Pages	145-154
Number of pages	10
ISBN (Electronic)	9781315720050
ISBN (Print)	9781138855892
Publication status	Published - 2016

Cite this

@inbook{f8686a4ca4d94d698330d5dfc676053d,

title = "A review of life cycle models by plog & butler from a marketing perspective",

author = "G.K.S. Ho and McKercher, {Robert Douglas}",

year = "2016",

language = "English",

isbn = "9781138855892",

pages = "145--154",

booktitle = "Destination marketing : an international perspective",

publisher = "Routledge",

address = "United Kingdom",

}