Abstract
An effective website is vital for a hotel to strengthen its customer relationships and harvest online sales. Yet despite the proliferation of hotel website studies, research seems to have under-emphasised a fundamental first step, the development of valid and reliable constructs and features for evaluating websites. Based on a literature review, expert judgement and in-depth interviews, this study proposes a framework for evaluating hotel websites. The results are five dimensions of website quality — information and process, value added, relationships, trust, and design and usability — reflected by 74 websites features. The paper closes with a proposed process for developing a website evaluation framework and future research opportunities.
Original language | English |
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Title of host publication | Information and communication technologies in tourism 2007 : proceedings of the international conference in Ljubljana, Slovenia, 2007 |
Publisher | Springer |
Pages | 219-230 |
Number of pages | 12 |
ISBN (Print) | 3211695648, 9783211695647, 9783211695661 |
DOIs | |
Publication status | Published - 2007 |
Event | International Conference on Information and Communication Technologies in Tourism - Duration: 1 Jan 2007 → … |
Conference
Conference | International Conference on Information and Communication Technologies in Tourism |
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Period | 1/01/07 → … |
Keywords
- Hospitality
- Website design
- Meta-analysis