A return to innocence: Guimi tourism and women empowerment

Fei Hao, Shiqin Zhang, Honggen Xiao

Research output: Journal article publicationJournal articleAcademic researchpeer-review

11 Citations (Scopus)


Influenced by the Confucian culture, clan-family structure, and communist ideology, gender inequality still widely exists in modern China. On reflection of the socio-cultural framework that shaped the Chinese gender lens, this study took a “power to” perspective on women empowerment by investigating 28 Guimi-tourists' embodied experience. Upon identifying the core experience of “Return to Innocence,” a resources-agency-achievements framework was constructed to depict the underlying mechanism through which Guimi tourism empowered women to counteract sociocultural constraints. The study offered a context-specific understanding of Guimi tourism and theoretically contributed to women empowerment and tourism, as well as Chinese cultural studies.

Original languageEnglish
Pages (from-to)971-983
Number of pages13
JournalInternational Journal of Tourism Research
Issue number6
Publication statusPublished - 1 Nov 2021


  • China
  • Confucianism
  • gender equality
  • Guimi tourism
  • resources-agency-achievements
  • women empowerment

ASJC Scopus subject areas

  • Geography, Planning and Development
  • Transportation
  • Tourism, Leisure and Hospitality Management
  • Nature and Landscape Conservation


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