A Retrospective Analysis and Future Trends of E-tourism Research in China

Sai Liang, Markus Rolf Schuckert, Chun Hung Roberts Law, Xiaoshu Guo

Research output: Journal article publicationJournal articleAcademic researchpeer-review

7 Citations (Scopus)


More and more Chinese and international researchers have begun to focus on e-tourism in China, but little is known about the publication trends in this emerging body of work. This study reviews 57 articles published in six leading international tourism journals, focusing on information and communications technology adoption in the tourism sector in China. Utilizing content and authorship analysis, we analyze the research trends and institutional contributions to this promising area of work. Our study makes a contribution by identifying emerging research themes in this area through a review of leading and high-quality publications, and identifying the academics and institutions who have contributed.
Original languageEnglish
Pages (from-to)231-256
Number of pages26
JournalJournal of China Tourism Research
Issue number3
Publication statusPublished - 3 Jul 2017


  • Asian wave
  • E-tourism
  • ICT
  • literature analysis
  • social media
  • tourism marketing

ASJC Scopus subject areas

  • Cultural Studies
  • Language and Linguistics
  • Linguistics and Language
  • Tourism, Leisure and Hospitality Management


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