A Reflection of Core Marketing Subjects in E-Hospitality Programmes: The IPO Model

This study identifies the core marketing subjects in e-hospitality programmes and presents a new approach to redesign them for hospitality education programmes in professional tertiary institutions to embrace technological advances. The approach integrates interdisciplinary, cross-disciplinary and multidisciplinary features of e-hospitality through findings from focus group discussions. Additionally, a new input–process–output (IPO) approach is proposed to design an e-hospitality curriculum and to determine the marketing subjects to be included. The proposed new curriculum design approach utilizes the IPO model, and provides specific methods and suggestions for curriculum design.