A Reflection of Core Marketing Subjects in E-Hospitality Programmes: The IPO Model

Xin Huang, Sunny Sun, Rob Law

Research output: Journal article publicationJournal articleAcademic researchpeer-review


This study identifies the core marketing subjects in e-hospitality programmes and presents a new approach to redesign them for hospitality education programmes in professional tertiary institutions to embrace technological advances. The approach integrates interdisciplinary, cross-disciplinary and multidisciplinary features of e-hospitality through findings from focus group discussions. Additionally, a new input–process–output (IPO) approach is proposed to design an e-hospitality curriculum and to determine the marketing subjects to be included. The proposed new curriculum design approach utilizes the IPO model, and provides specific methods and suggestions for curriculum design.

Original languageEnglish
JournalJournal of Quality Assurance in Hospitality and Tourism
Publication statusAccepted/In press - 2020


  • E-hospitality
  • e-marketing
  • IPO
  • marketing
  • professional tertiary education

ASJC Scopus subject areas

  • Tourism, Leisure and Hospitality Management

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