A Randomized Field Experiment to Explore the Impact of Herding Cues as Catalysts for Adoption

Yue Feng, Jennifer Claggett, Elena Karahanna, Kar Yan Tam

Research output: Journal article publication › Journal article › Academic research › peer-review

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@article{568f859bed954db0b6e59a0405745b7c,

title = "A Randomized Field Experiment to Explore the Impact of Herding Cues as Catalysts for Adoption",

author = "Yue Feng and Jennifer Claggett and Elena Karahanna and Tam, {Kar Yan}",

year = "2022",

month = jun,

doi = "10.25300/MISQ/2022/16141",

language = "English",

volume = "46",

pages = "1135--1164",

journal = "MIS Quarterly",

number = "2",

}

TY - JOUR

T1 - A Randomized Field Experiment to Explore the Impact of Herding Cues as Catalysts for Adoption

AU - Feng, Yue

AU - Claggett, Jennifer

AU - Karahanna, Elena

AU - Tam, Kar Yan

PY - 2022/6

Y1 - 2022/6

U2 - 10.25300/MISQ/2022/16141

DO - 10.25300/MISQ/2022/16141

M3 - Journal article

VL - 46

SP - 1135

EP - 1164

JO - MIS Quarterly

JF - MIS Quarterly

IS - 2

ER -