A Randomized Field Experiment to Explore the Impact of Herding Cues as Catalysts for Adoption

Yue Feng, Jennifer Claggett, Elena Karahanna, Kar Yan Tam

Research output: Journal article publicationJournal articleAcademic researchpeer-review

Original languageEnglish
Pages (from-to)1135-1164
JournalMIS Quarterly
Volume46
Issue number2
DOIs
Publication statusPublished - Jun 2022

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