A profile of farmstay visitors in victoria, australia and preliminary activity-based segmentation

Jeffrey N. Kidd, Brian Edward Melville King, Paul A. Whitelaw

Research output: Journal article publicationJournal articleAcademic researchpeer-review

12 Citations (Scopus)


Two hundred sixty farmstay guests were asked about their holiday experiences. Most were impressed by the farm on arrival, were satisfied with the quality of accommodation provided and would return for a visit to the same or another farm. Unfavourable impressions arose mainly where expectations about the available activities were not fulfilled. Based on the activities that they undertook, respondents were clustered into three groupings namely passive recreation (e.g., bushwalking), farm activities (e.g., watching farm activities) and active recreation (e.g., horse-riding). [Article copies available for a fee from The Haworth Document Delivery Service: 1-800-HAWORTH. E-mail address: docdelivery@haworthpress.com Website: http://www.HaworthPress.com.
Original languageEnglish
Pages (from-to)45-64
Number of pages20
JournalJournal of Hospitality and Leisure Marketing
Issue number4
Publication statusPublished - 29 Nov 2004
Externally publishedYes


  • Activity-based segmentation
  • Farm tourism
  • Homestay visitors

ASJC Scopus subject areas

  • Management Information Systems
  • Tourism, Leisure and Hospitality Management
  • Marketing

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