A perception gap investigation into food and cuisine image attributes for destination branding from the host perspective: The case of Australia

Mun Yee Lai , Catheryn Khoo-Lattimore, Ying Wang

Research output: Journal article publicationJournal articleAcademic researchpeer-review

74 Citations (Scopus)

Abstract

This paper reports findings from a study into food images and the relationship with the overall perceptions of a destination. In doing so it also examines the degree to which congruence exists between the promotional images created by Tourism Australia and those images held by 18 major industry stakeholders. The measures are based on 40 attributes of food imagery clustered into 6 dimensions. Data derived from informants were also supported by an analysis of videos used by Tourism Australia. It was concluded a lack of consensus exists with the consequence of fragmented marketing strategies result.

Original languageEnglish
Pages (from-to)579-595
Number of pages17
JournalTourism Management
Volume69
DOIs
Publication statusPublished - Dec 2018
Externally publishedYes

Keywords

  • Attributes
  • Cognitive food image
  • Destination branding
  • Destination food image
  • Food tourism
  • Perception gap
  • Projected image

ASJC Scopus subject areas

  • Development
  • Transportation
  • Tourism, Leisure and Hospitality Management
  • Strategy and Management

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