@article{c3b1b6868f7d42419cd00d61f087e823,
title = "A patterns perspective of customers{\textquoteright} brand experiences with robotics in hospitality",
abstract = "This study presents a framework that captures the patterns amongst the four different dimensions of customers{\textquoteright} brand experiences with robotics by connecting tourism and hospitality research with the humanities literature on micro-stories. By analyzing narratives on an emerging social platform, the study shows that behavioral and cognitive experiences could elicit affective experiences that act as an interface before sensory experiences. The framework presented in this study provides implications into how the different dimensions of brand experiences could influence the marketing strategies of hotels with robotics.",
keywords = "brand experience, customers, marketing, Robotics, stories",
author = "Tung, {Vincent Wing Sun} and Tse, {Serene Wai Tsz}",
note = "Funding Information: The work described in this paper was fully supported by a grant from the Hospitality and Tourism Research Centre (HTRC), School of Hotel and Tourism Management, The Hong Kong Polytechnic University (Project No. ZJLV). Funding Information: The work was supported by the Hospitality and Tourism Research Centre (HTRC), School of Hotel and Tourism Management, The Hong Kong Polytechnic University [ZJLV]. The work described in this paper was fully supported by a grant from the Hospitality and Tourism Research Centre (HTRC), School of Hotel and Tourism Management, The Hong Kong Polytechnic University (Project No. ZJLV). Publisher Copyright: {\textcopyright} 2023 Informa UK Limited, trading as Taylor & Francis Group.",
year = "2023",
month = may,
doi = "10.1080/10548408.2023.2215268",
language = "English",
volume = "40",
pages = "75--89",
journal = "Journal of Travel and Tourism Marketing",
issn = "1054-8408",
publisher = "Routledge",
number = "1",
}