A multicultural view of Disney-McDonald's alliance

Basak Denizci Guillet, A.D.A. Tasci

Research output: Unpublished conference presentation (presented paper, abstract, poster) › Conference presentation (not published in journal/proceeding/book) › Academic research › peer-review

Original languageEnglish
Pages451-455
Number of pages5
Publication statusPublished - 2009
EventInternational Conference on Services Management -
Duration: 1 Jan 2009 → …

Conference

ConferenceInternational Conference on Services Management
Period1/01/09 → …

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