A multi-group analysis of social media engagement and loyalty constructs between full-service and low-cost carriers in Hong Kong

C. K.M. Lee, K. K.H. Ng, Hing Kai Chan, K. L. Choy, W. C. Tai, L. S. Choi

Research output: Journal article publicationJournal articleAcademic researchpeer-review

46 Citations (Scopus)

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Social Sciences

Economics, Econometrics and Finance