Abstract
The performance of commercial websites is a critical issue that has a significant effect on consumers' online decision-making. This study develops and applies a fuzzy model to assess the performance of hotel websites. It presents a fuzzy decision-making approach to the evaluation of tourism website performance that integrates consumer perceptions with a hierarchical model. The model consists of a fuzzy multicriteria procedure that weighs evaluation criteria in a hierarchy structure and defuzzifies the matrix in a simpler and more accurate way. The study's findings include a new website usefulness evaluation framework and a newly developed fuzzy hierarchical TOPSIS model. The results from applying this model indicate that the functionality and usability dimensions are equally important for hotel websites. The ranking of hotel website performance is listed in terms of usefulness, functionality, and usability.
| Original language | English |
|---|---|
| Title of host publication | Hospitality, Travel, and Tourism |
| Subtitle of host publication | Concepts, Methodologies, Tools, and Applications |
| Publisher | IGI Global |
| Pages | 263-283 |
| Number of pages | 21 |
| Volume | 1 |
| ISBN (Electronic) | 9781466665446 |
| ISBN (Print) | 1466665432, 9781466665439 |
| DOIs | |
| Publication status | Published - 31 Oct 2014 |
ASJC Scopus subject areas
- Economics, Econometrics and Finance(all)
- General Business,Management and Accounting